BLUEPRINT APPROACH
Every athlete’s journey is different. We develop customized strategies designed to maximize opportunities, protect long-term interests, and build lasting success.
02 – who we are
The Blueprint for Athletes. Building Careers. Protecting Legacies.
Nearly three decades of NFLPA-certified experience. One philosophy.
Blueprint Sports Management Group is a founder-led firm providing strategic representation for athletes, coaches, and executives. Built on relationships, not volume, we deliver direct access, trusted counsel, and advocacy when every decision matters.
Relationship-Led
Our commitment extends beyond negotiations and endorsements. We serve as trusted advisors, helping athletes build successful careers and lasting legacies.
LONG-TERM VISION
We help athletes build careers, brands, and legacies that endure.
02 – what we do
FULL-SPECTRUM REPRESENTATION FOR EVERY STAGE OF AN ATHLETE’S CAREER.
From NIL strategy and contract negotiations to marketing partnerships, career planning, and post-playing opportunities, we provide the guidance, advocacy, and expertise athletes need to succeed on and off the field.
01
professional REPRESENTATION
Elite Contract Negotiation & Career Management
02
NIL & Collective Services
NIL Strategy, Brand Partnerships & Athlete Development
03
coaches & Executive Representation
Contract negotiation, career strategy, and executive advisory.
04
FINANCIAL GUIDANCE
Trusted guidance on financial, tax, and long-term planning.
By the Numbers
Results You Can Measure
Nearly three decades of experience, personalized representation, and trusted relationships built to last.
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25+years in the industry
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150+Athletes represented
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$1B+contracts negotiated
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$20Min NIL deals negotiated
THE BLUEPRINT EXPERIENCE
Built on relationships. Earned through trust. Hear from the athletes, families, coaches, executives, colleagues, and industry partners who know Blueprint firsthand.
“Fletcher has represented me since I entered the NFL, negotiating my playing contracts, endorsement deals, and now my coaching contracts. More importantly, he’s been a trusted advisor through every stage of my career. He’s honest, straightforward, and someone I rely on for guidance well beyond the business side of sports. I appreciate everything he’s done for me and highly recommend him to any athlete, coach, or family looking for someone they can truly trust.” — Antwaan Randle El Super Bowl Champion Assistant Head Coach, Chicago Bears
“Working with Fletcher and The Blueprint Sports Management Group on Vanity Fair’s feature on Trinidad Chambliss was an exceptional experience. Fletcher is an absolute genius when it comes to working with talent. He is thoughtful, collaborative, and exceptionally skilled at making both clients and creative teams feel supported throughout the process. We value our partnership and look forward to collaborating with Fletcher and The Blueprint on many more projects this year.”
“I’ve known and worked with Fletcher for many years on select marketing opportunities. He brings experience, integrity, and sound judgment to every relationship, always putting his clients’ interests first. He is a trusted colleague and someone I’ve always enjoyed working with.”
News & Insights
THE LATEST FROM BLUEPRINT
Follow client milestones, media features, company news, and expert insights on NIL, athlete representation, recruiting, and the business of sports.
